In the context of globalization, participating in the international market not only helps businesses expand growth opportunities but also serves as a crucial strategy for building and strengthening their position in the industry. As businesses venture beyond national borders, they can tap into new opportunities, enhance competitiveness, and establish a global brand.

1. Expanding Growth Opportunities

Engaging in the international market allows businesses to reach a significantly larger pool of potential customers compared to being limited within national boundaries. This expansion offers remarkable benefits:

a. Exploring New Markets

Expanding into international markets helps businesses tap into untapped potential, especially in developing countries or markets with high demand. This helps businesses reduce dependence on a single market and achieve sustainable growth.

Ví dụ: Coca-Cola Company, starting as an American brand, has expanded to almost every country in the world and now has a global customer network, contributing to huge annual revenues.

b. Increasing Revenue

Accessing multiple international markets enables businesses to increase revenue by selling their products and services to international customers. Businesses can expand their scale of operations, thereby achieving greater economic efficiency through large-scale production and cost optimization.

Ví dụ: Apple has developed into a global company with the sale of iPhone, MacBook, and other services in most countries around the world, helping to drive strong revenue growth year after year.

c. Diversifying Income Sources

Expanding operations into international markets helps businesses mitigate risks from domestic market fluctuations. When the national market faces difficulties (such as economic recession or policy changes), businesses can rely on international markets to maintain revenue stability.

2. Building and Strengthening Industry Position

Besides increasing growth opportunities, participating in the international market also helps businesses strengthen and enhance their position in the industry, especially as competition in the global market becomes increasingly fierce.

a. Enhancing Global Brand Awareness

When businesses expand into international markets, their brand becomes more widely known and has the opportunity to build a solid global image. This not only helps businesses increase recognition but also creates trust from customers and international partners.

Ví dụ: Nike and Adidas are famous global sports brands due to their strong expansion strategy in international markets, which not only helps them increase revenue but also reinforces their position as major players in the sports industry.

b. Improving Competitiveness

Participating in international markets helps businesses learn and improve competitiveness by accessing new technologies, modern management methods, and international consumer trends. Competing in the international market forces businesses to improve products, services, and production processes, thereby increasing quality and reducing costs.

Ví dụ: Tesla not only competes in the global electric vehicle market but also drives innovation in the automotive industry by creating advanced electric vehicle technologies, thereby enhancing its position in the industry.

c. Building Strategic Partnerships

When participating in international markets, businesses have the opportunity to establish strategic partnerships with local companies, suppliers, and government partners. This helps businesses not only expand distribution channels but also share resources, technology, and knowledge to improve competitiveness.

Ví dụ: Starbucks has partnered with local partners when expanding to new markets, helping the brand not only stand out in the countries but also build sustainable relationships in foreign markets.

3. Strategies to Strengthen Position in the International Industry

To build and strengthen their position in the industry when expanding into international markets, businesses need to implement effective strategies:

a. Localizing Products and Services

Businesses need to adjust products and services to suit the needs and characteristics of each international market. This not only helps businesses easily capture the market but also creates a strong connection with local customers.

Ví dụ: McDonald’s adjusts its menu in each country to suit the tastes and culinary culture of each region, such as offering fish burgers in Asian markets.

b. Focusing on Quality and Innovation

To maintain and strengthen their position in the industry, businesses need to continuously innovate and improve product quality. Innovation not only helps businesses maintain competitiveness but also builds long-term credibility in the hearts of international customers.

c. Strengthening Relationships with International Partners

Building solid relationships with strategic international partners is an important factor in helping businesses strengthen their position. Partners can support businesses in distributing products, providing technology, or expanding their customer network.

Kết Luận

Participating in the international market not only brings strong growth opportunities for businesses but also helps strengthen their position in the industry. By expanding into new markets, businesses can tap into potential business opportunities, while enhancing their brand, improving competitiveness, and building strategic partnerships. Therefore, venturing into the international market is an important strategy that helps businesses not only survive but also thrive in the globalized world.